A landing page can be a crucial part of any marketing strategy as the conversion rate of any business is directly associated with it. So it is important to consider each and every part of a landing page very carefully.
If you are thinking to ignore the latest trends to be applied then you are probably making a mistake and unfortunately taking your business to the downside. You may have business goals which can be easily achieved through a landing page such as registering visitors, sending promotions, prompt call-to-action, to provide company’s contact details and many other goals. Let’s go through a few landing page trends, hard to ignore, then decide whether you should go with them or not.
Longer Form Design
Choosing the longer form design for a landing page would be a sensible decision in distributing the maximum information to the visitors, they are looking for. It makes a landing page more compelling and leads to a higher conversion rate.
Earlier, we usually believed that a shorter landing page prompts to a quick visitor’s action. But studies have proved it wrong, stating that visitors look for more information before deciding to click a call-to-action.
A landing page can give a good impression about a service or product having all important information such as an explanation of the product and services, their benefits, testimonials. From appearance-wise, it should have a headline, subheadline, image, trusted signals & also video if applicable. There is no doubt that the more you make your landing page informative and attractive, the more the conversion rate would be.
Without A Navigational Link
A landing page is designed to focus only on one goal, hence a navigational link may distract the visitor and restrict you from achieving the goal of making a conversion. A landing page should be descriptive but it should have only one clickable link that leads to conversion only.
Consider keeping your page uncluttered and easy to ingest for visitors so that they remain stick to the page and ultimately turn into conversions.
Custom Photography
Sharing real images and experiences on a landing page make it more original and realistic. It can evoke a positive approach towards your service or product. Being an emerging landing page trend custom photography needs to be a part of your landing page design.
Cards
The idea of using cards in a landing page is significant goes well in organizing the page content that appears good to the eyes and helps to show the products and links in a right order. Most of the time, e-commerce sites prefer to consider using cards to arrange maximum stuff on the page which looks simple and meaningful.
There are lots of other important components worth to discuss to construct a successful landing page such as background images, the inclusion of social sites, welcome mats & CTA button.
Your landing page can be the first thing to give a good impression about your service or product so always consider using the above-given components in order to drag maximum profit from your marketing investment.
