You may have one of the best websites in the globe. Sometimes, you may feel that your website is still not found the website in search engine listing.
What comes to your mind when you think about the term “SEO”? Where do you focus all your energy if you are trying to improve website’s search engine ranking? The majority of Search Engine Optimization services concentrates on a large proportion of their time on “keywords”, but not anything else. If your team of digital marketing has been working diligently on keyword optimization, but you are still not getting the outcomes as you wish for. Then, it is time to consider other factors that affect SEO (search engine optimization) ranking.
The SEO algorithm does not merely rate the relevance of keywords on pages, but metadata also helps to evaluate information such as the duration of visitors stay on your website, broken links, bounce rates, page viewed & inbound & outbound links.
Getting the visitors to stay on your website & interact with your content can enhance your website’s ranking. You can do so by enhancing the UX (user experience) & usability of your website. Therefore, by using keywords to get visitors to click through to the website is an only half story. We as the best web development company in India recommends that if you approach SEO as optimizing your website, the user-friendliness is an important factor if you want more visitors.
On this blog, look at the various aspects of website visibility to boost SEO ranking. Also what to do if you feel a conflict between usability & SEO best practice.
Website Usability
The term ‘website usability’ consists many elements when it comes to website design. Here are few things that can affect the website ranking:
1. Effectiveness: can users achieve their objectives when they come to your website? Can they find precise information as what they are looking for, for instance, order the products, customer services, etc.
2. Efficiency: adding up the effectiveness is called as efficiency. Apart from being able to accomplish the objectives, how quickly users can complete the task? If visitors do not find out what they are looking for, then they will more likely to navigate away. The shorter time visitors spend on the website, it will surely have a negative impact on SEO ranking.
3. Learnability: can users learn to navigate the website quickly? Are call-to-actions clickable? When visitors spend too much time trying to figure out how to use the website as the visitors are spending less time consuming the information or looking at products.
4. Memorability: can visitors re-find your article, blog or website again? Repeat traffic can help you out to get a Google ranking boost the website’s ranking & then navigate away from a number of reasons. If audience may remember your website later & try to search it again, then it is healthy from SEO point of view of your website. Are keywords associated with the content & particular search memorable enough so that they can find out your website again?
5. Errors: whether errors are minor or major, it will definitely affect search engine ranking. For instance, 404 Page Not Found error. This link says one thing but displays something else or a broken link, which is no longer valid.
Why is Website Usability Important to SEO Ranking?
Search Engines like Google rewards the websites that are user-friendly, it means that the websites have usability. Google favors those websites that are not only rich in keywords, but also shows the user engagement. The ranking of the website improves when visitors stay on the website longer. It is recommended that more user-friendly website is, most likely is going to happen.
13 Essential Elements That Increase Usability Of The Website, It Also Improves SEO Ranking.
1. Website’s Page Load Speed
Both famous search engines, Google & Bing take web page loading speed into account when it comes to website’s ranking algorithm. Users may leave your website if your website lets wait for even just an extra few seconds for each page load. If website’s page load speed is low, then it will be affecting the following:
- Dwell Time
- Increase Bounce Rate
- Reduce The Number of Page Viewed
Everything will affect your website’s SEO ranking, in short. However, there are several methods to increase the website’s load speed, and some of which include:
- Caching Plug-ins
- Making Sure That The Code is Streamlined & Clean
- Reducing The Number of Plug-Ins
- Minimizing Re-Directs
- Optimizing the Size of Images
2. Relevant, Viable & High-Quality Content
If you provide useful content, visitors want to stay longer on the website & it can affect SEO ranking. Let us dive into the concept of dwell time is the amount of time visitors spend on the website.
According to research, content between 2,000 to 2,500 words seems to rank one of the highest in search engine results.
However, word count does not rule the SEO world, nobody will read your stuff if it is not helpful to them. Longer content gives you the opportunity in order to provide more value, incorporate more outbound links & include more keywords, and of course get people to spend more time reading time to increase dwell time.
3. Image Optimization
Apart from image file format & size, there are other ways in order to make sure that images are working on the SEO front. By doing so, you can signal relevancy of the content to search engines by using keywords for image file name, including ALT tag, title, description & caption.
4. Header Tags
Better formatting of a website’s content helps improve the UX (user experience) of the website. By adopting this, it makes readers more willing to spend the time to go through your content & come back for more that will ultimately signal your relevancy to search engines. In WordPress, the proper usage of header tags to improve SEO ranking.
It is quite easy to insert header tags in order to enhance SEO ranking & user experience.
5. Different Multimedia
The proper & appropriate usage of images, videos & audios can help you to enrich the user experience. Also, it allows you to deliver the information in a way, which is most suited to the ideal site visitor.
It also acts as a signal of quality content to diverse search engines. Video marketing has become an increasingly fundamental element in driving user engagement & conversions.
6. Outbound Links
In order to make the content viable & relevant, all you need to do is that you can link out to authority sites for in-depth information for your readers that they can use. So many outbound links could be distracting & make the content hard to get through.
7. Broken Links
Nobody wants 404 page after clicking on the website link. Broken links are made for bad usability.
Generally, search engines consider a large number of broken links as a signal of neglected & old, and it can impact SEO ranking.
In order to check broken links, there are several tools & apps to help ensure that the website is free from broken links like Google Webmaster tools, W3C link checker, etc.
8. Readability
If you have a well-educated audience, they probably do not want to read highly confused vocabularies on your content. The content should be simple & your audience can read the content. Obviously, you do not want to give up reading your content & click away because your content is too difficult to understand & digest.
9. Formatting & Layout
Proper formatting & user-friendly layout of the website to help improve user experience & make the content easy to scan & understand. By doing so, readers will stay on the website longer & consume your website’s information. Formatting can help out dramatically to improve the webpage’s usability by just making the content is easy.
10. Mobile Optimization
The majority of users is consuming content & website on mobile devices. If your website is not mobile optimized, then it will be going to affect your website in SEO point of view. This is specifically important in B2B marketing.
11. Website Architecture & Navigation
Whenever websites could not find what they need on the website in a right way, they will most likely to leave your website & it will contribute to low dwell time, high bounce rate & less number of pages viewed.
The flat architecture of website does not only make the content easier to find. Simply, it will enhance SEO ranking & surface linking of all crucial pages, making it easier for search engines in order to crawl the entire website.
12. Social Sharing
The number of sharings in Facebook, Tweets, Pinterest pins & other social media promotions depends on the overall success of the website& it also helps you to rank higher on searches. In order to get started, here are few social media buttons to start with, such as Shareaholic, WP Social Sharing & SumoMe.
13. Contact Us Page
According to searches, the websites that have sufficient amount of information are recognized as most trustworthy among others. Therefore, these websites rank higher in all search engines.
A good Contact Us page helps to generate new business opportunities, grab new leads & enhance customer services & much more.
If you want to know more about professional SEO service in India, look this way & just drop an email at business@esferasoft.com
